Most buyers now decide whether to inspect a home from the photos they see online. Good photography is the first impression that makes them stop scrolling and book an inspection, and the work done before photography day decides how good those photos can be.
Getting ready for photography day
Declutter
Clear, open rooms photograph far better and let buyers look at the home rather than your belongings. Take out excess furniture, toys, paperwork, personal photos and anything else you can live without for a few weeks. Rooms will look bigger and brighter straight away.
Clean thoroughly and fix the small things
The camera picks up every detail, so windows, mirrors, floors, the kitchen and the bathrooms need to be spotless. Replace blown globes, touch up the paint, tighten loose handles and tidy the garden.
Let the light in
Open the blinds and curtains throughout. Bright rooms photograph best and feel warmer to someone looking at them on a phone.
Don't skip the outside
The front of the house is often the first photo buyers see. Mow the lawn, tidy the garden beds, put the bins out of sight, and clean and arrange the outdoor furniture.
What styling does
Styling isn't only about making a home look good. Carefully chosen furniture, artwork, lighting and decor bring out the home's best features, play down its weaker ones and show buyers how each room can be used. Even fresh cushions, throws, flowers and towels can change how a home presents. A professional stylist knows what appeals to the buyers in the market now, and what photographs well.
Styling also removes distractions. An empty home can feel cold, look smaller than it is and be hard for buyers to connect with. A lived-in home with too much furniture, personal items or mismatched pieces can make it hard to see what the home could be. Styling gives it one clean, consistent look aimed at the buyers most likely to want it.
Why it shows in the result
Styled homes stand out online. Stronger photos bring more enquiry and more people to inspections, and more people at inspections means more competition, which is what lifts a sale price.
Styling can also help a buyer justify paying more. People aren't only buying a property. They're buying how it will feel to live there, and the more connected a buyer feels during an inspection, the stronger the outcome tends to be. Styling is an investment, but well-presented homes consistently draw more enquiry and sell faster than poorly presented ones.
How we prepare a home
We work with professional photographers and with one of the leading property styling companies in the area. Before your home goes to market, we'll advise you on what to prepare, recommend how much styling it needs, and look after the final touches before the photographer arrives.
Photography is about emotion. The aim is for buyers to picture themselves living in the home from the first image they see.
